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Research papers

Nature VS. nurture: Can you change your innovation's destiny?

When it comes to innovation, what side of the nature vs. nurture debate are you on?While some marketers like the late Steve Jobs believe that a new product idea is either good or bad and success will follow accordingly, others believe different...

Catalogue: Congress 2014: What Inspires?
Authors: Helen Wing, Lee Markowitz, Lucy Balbuena Robles, Paul Crowe
Company: Ipsos MRBI
September 10, 2014
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Citation

Wing, Markowitz, Balbuena Robles and Crowe (2014a, September 10). Nature VS. nurture: Can you change your innovation's destiny?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/nature-vs-nurture-can-you-change-your-innovation-s-destiny--8349


Research papers

Consumers at the heart of innovation

Consumers should be at the heart of client innovation initiatives. This paper provides brand owners with a fresh perspective when thinking about how to involve consumers in processes linked to innovation, to arrive at both cutting edge ideas for new...

Catalogue: Asia Pacific 2007
Authors: Helen Wing, Raymond Crook, Sunanda Brahma
March 12, 2007
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Citation

Wing, Crook and Brahma (2007a, March 12). Consumers at the heart of innovation . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumers-at-the-heart-of-innovation-